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Why fitness resolutions suck and how to set yourself up for success.


Well, it’s that time of year again.

If you’re like millions of people all over the world you’ve started to think about how you’re going to make 2015 your year, right?

You start thinking about ALL the things you’re going to change and how it’s going to lead to ultimate happiness.

And, if you’re like everyone else, one of the things you’re going to change (or attempt to change) is your body.

The most common New Year’s Resolution is to get in shape, lose body fat, build some lean, toned muscle or maybe create the body of your favorite celebrity.

While I commend you for concisely trying to improve your health, this year probably won’t be any different than last year.


Because resolutions suck.  They just do.

We try to make wholesale changes by using the kitchen sink approach and before you know it, you’re burnt out.

So, to help you out, I have put together 3 things to avoid in order to help you finally get in shape this year and avoid the February 1 burnout that so many people hit:

Don’t change everything at once.

Like I said, the kitchen sink approach doesn’t work.  Your mind only has the capacity to do so much and make so many decision in one day.  Think of your ability to make decisions throughout the day like the gas tank on your car.  You start the day out with a full tank, but as the day wears on, your ability to make even the smallest decision starts to wane.  You can only make so many decisions on a given day, just like you can only drive so far on one tank of gas.

Start with a small habit you can maintain for a week.  Once you successfully complete a week, add another small change.  This gets you momentum, like a snowball rolling downhill. Continue this process and before you know it you’ve created a full blown avalanche of new, good habits.

This strategy eliminates your need to constantly decide on and implement ALL of these new changes you set for yourself on January 1.

Too much, Too soon.

With all the horrible misinformation out there floating around on infomercials, the internet and even in the marketing of “strip mall fitness” business.  (Think 24hour Fitness, OrangeTheory, Curves).  People tend to think they need to get their ass kicked in the gym 24/7/365.

While I enjoy a tough workout as much as the next guy, this isn’t the case.  In fact you should be striving to only achieve the Minimum Effective Dose.


Yeah, that’s right.  The body adapts to stress (read that as builds fitness with exercise being the stressor) on a model of progressive overload.

Progressive is the key word.  If you start at the most intense activity, where do you progress to?

The answer is, you don’t.  You either get hurt, burn out to plateau.

Have a Plan.

Most people start with resolutions that are too vague.

“I want to lose weight.”

“I want to get toned.”

“I want to eat better.”

“I want to exercise more.”

By not creating a finite goal and setting benchmarks and checkpoints along the way it’s literally impossible to achieve a goal.

Think of a road trip, for me I think about driving back to Milwaukee from Frisco.  I know that If I’m going to make it in 16 hours I need to be in certain places by certain times.  I should be in Joplin, MO in five hours, St Louis in 10 hours and leaving that God forsaken state of Illinois and crossing in Wisconsin in 15 hours.

If you have a goal of losing 20 pounds, you need a plan and checkpoints to ensure you are on course to hit your goal.

Since I’m anti-quick fix, I say about 20 weeks to lose 20 pounds is reasonable.  So a pound a week, but more importantly in 10 weeks you should be down 10lbs and be able to maintain it. There’s no point in rushing and being forced to back track or worse yet, start over.

I know I have only given you 3 things here, but they are important.  I also understand that they can seem a little overwhelming and require a god amount of planning on your part.

Luck for you, there’s a fourth strategy.

Save your decision making power and you time by having someone else plan for you.

Lucky for you I do all of this for you as a coach.  I take all the thinking out of it and all you need to do is implement.

Super simple.  Show up, do the work.

In fact we are getting ready to launch our 21 day Holiday Detox program which is the ideal way to set yourself up for success and kick start your results.

Included is a detailed nutrition program to raise your metabolism and turn your body in to fat burning furnace.

For those of you that are not clients already, we have a special offer that includes training sessions throughout the program as well.

When combined, these two components act in synergy to accelerate your results.  It’s almost as if 1 + 1 = 3.

Click this link and get yourself signed up for the 21 Day Holiday Detox Challenge.

Start 2015 off right!

Christmas in July!

OK, so if you are on our newsletter list we hinted that something big was right around the corner.

Like I had mentioned I was extremely leery about doing this.

Before we get that, I want to quickly tell you about another Transformation Contest we have coming up in a month or so with some killer prizes.  If you saw the results from the last one you’ll definitely want to get in on this!

My Team and I dont talk about it much, but we have a goal to help as many people as we can through fitness as possible.  When we see the people in our Full Throttle community accomplish things they never thought possible, it makes our day.

Maybe it’s:

  • Finally losing that last 10 pounds.
  • Finally, getting your first pull up or first push up form your toes.
  • Getting rid of that baby weight you thought would never leave.
  • Maybe you can get back into your favorite pair of jeans.

People ask why  we work 16 hour days sometimes, and all of those above reasons are why.

On top of that, as we grow the Full Throttle community we get to share those moments with more and more people.


So enough of that, let’s get down to why to came here in the first place!

Well here it is:

I have decided to slash the price on new memberships and membership extensions for only a 5 day period.

That’s it, 5 days.  Noon on Monday and it all goes away.

But, like most things in life, there’s a catch and this is no different.  I am only letting a specific number of memberships go for these at these Christmas in July prices.

Ok, there’s one more catch, theses special memberships must be paid in full at the time of purchase.


Let’s start with our Metabolic Overdrive group fitness classes:

3 Days/week (12 classes/month), 12 month min term:  ONLY $999.99, only 10 2 Spots

5 Days/week (20 classes/month) 12 month min. term:  ONLY 1799.99, only 5  1 Spots

3 Days/week (12 classes/month) 6 month min term:  ONLY 599.99, only  10  3 Spots

OK, now Total Body Overhaul Personal Training:

3 Days/week (12 session/month) 12 month min term:  ONLY 2199.99,  only  5 4 Spots

2 Days/week (8 sessions/month) 12 month min term:  ONLY 1799.99, only 5 Spots


So how does this work?

If you’re not a member you simply pick your package and you’re all set!

If you’re a member, you can still take advantage, pick your package and once your minimum term is up, the conditions the  of this new membership take affect.

The average membership life in our Full Throttle community is OVER 2.5 YEARS!  If this helps people stay a part of the tight knit community we’ve (really the credit goes to you) created longer I’m happy to do it.

Well, there you have it.  Kori said I was crazy, but a great friend and mentor in the industry said, “Sometime you just have to do something to rattle the cage, something totally off the wall.”

Remember this all goes away on Monday at noon.

You can talk to a coach or call us to get set up, all paperwork must be filled out by Monday at 12pm and all spots are first come first serve.

**Disclaimer: Those experiencing Full Throttle with a Groupon Special, you can not combine this offer with your “Buy Back”.  This is a better deal anyway!

**If you’re a member, you can still take advantage, pick your package and once your current minimum term is up, the conditions of this new membership take affect.  For Example: If you are currently in a 6 month minimum term, you buy your extension now but continue to pay the remainder of your current minimum, once the minimum term is met the conditions of the paid in full term will start.

This does not replace your current agreement.

Full Throttle Nutritional Coaching

Expert coaching is the core of Precision Nutrition and we’re bringing this to Full Throttle Athletics. The Full Throttle Nutritional Coaching Programs are focused primarily on fat loss, and are the product of 10 years of research and elite coaching experience, working with everyone from recreational exercisers, to folks suffering from cardiovascular disease and diabetes, to multiple Olympic medalists. Our method? Daily mentorship from expert coaches, data-driven decision making, and positive support from like-minded people chasing similar goals.

About the Full Throttle Nutritional Coaching Program

Since there is really nothing quite like the Full Throttle Nutrition Coaching Program anywhere else, it’s worth going into some detail about what it is and why it’s designed that way. We developed a coaching system that allows us to provide our entire body transformation program (nutrition, training, supplementation, recovery, cooking, psychology, motivation — in short, everything you need) to anyone, anywhere in the world.

So here’s an outline:

  • Small group
    We start with a limited people per coach, each pursuing the same goal (fat loss and/or performance), each starting in the same place (with some fat to lose). This Group will meet twice a month for support and lecture/Q&A.

  • Private Google Group
    Every client gets access our private Full Throttle Nutrition Coaching Google Group. This is the hub of activity for the program. You’ll get e-mail updates, ask questions and build group camaraderie.

  • Group training program (for non-FTA Members)
    We develop a training program for them and create all the resources needed to teach it and track it (video demonstrations, detailed instructions, training calendars, journals, private support forum, etc)

  • Make daily nutrition a habit
    Diet plans are useless; people follow them only for a short period, if at all, and it always ends in failure. Reason: it’s too much at once. We do things very differently here. We build your diet one very small piece at a time, introducing a new part only once every 2-3 weeks. That way, in 6 months time, it will come so naturally to you that you could do it for another 60 years without blinking.

  • Lessons and action tasks
    Each week, we tackle a new topic to understand. Within that topic, you’ll learn specifically chosen lessons to teach you the “what, why and how” of everything you need to know. In “Protein Week,” for example, you’ll learn everything from how protein synthesis works to how to choose a protein supplement — and then you’ll go and do it.

  • Integrated workout and habit tracking
    Every day, you have two simple questions to answer for your coach: 1) “Did you do your workout?” and 2) “Did you do practice your habit?” Simple, yes or no. You record it on your private Lean Eating client home page, and we track it — every single day.

  • Integrated body composition tracking
    Every Saturday, you measure your progress. Some weeks you just step on a scale and measure muscle circumferences with a tape measure; other weeks you’ll do a full skinfold measurement. Don’t worry, we’ll teach you exactly how to do everything, and we track and graph everything for you online. The important thing is that you and we as coaches will always have objective data to go on and not just opinions. With data, we’ll know for sure whether or not it’s working, and we’ll keep tweaking until you’re making the progress you deserve.

  • Integrated photo tracking
    Furthermore, the body transformation process is at least in part about how you look, and so you will measure that too. Every few weeks you’ll take new photos and upload them, and we’ll periodically compare them to where you started. That will be all the motivation you need.

  • Mentorship, support and accountability from expert coaches — 24/7
    A coach’s job is to lead the way — to push you, pick you up and keep you going as the situation requires. And the situation will require all of those things, you can be sure of that. When it does, the best coaches in the business will be on your case.

  • Program Investment:

    $99 to enroll then $149/month non-member, $99/month for members when added to any FTA Training Membership.
    Minimum 6 months required.

    Start date to be announced, tentatively the 1st and 3rd Tuesday of each month.

    Only 25 people per launch. DON’T MISS OUT!!

    Programs That GUARANTEE RESULTS…or Your Money Back!

    Full Throttle Athletics believes in ensuring 100% client satisfaction. That is why we go to such lengths to help you achieve your fitness goals. Whether you want to lose weight, gain muscle, improve your health or increase your performance, we’re dedicated to helping you succeed. In addition, we truly want you to enjoy the experience at Full Throttle Athletics. Fitness should be fun!

    Each of our locations provides a FREE TRIAL and a MONEY BACK GUARANTEE…

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    Fitness Solutions That Meet Your INDIVIDUAL NEEDS

    Full Throttle Athletics is first and foremost about helping you succeed. To do that, our programs must be individually designed to meet to your personal goals at your current level of fitness.

    Our location is staffed with the very best fitness professionals who have been properly trained to custom tailor your fitness program. Whether it’s in a private, semi-private or group personal training format such as a boot camp, we will work one-on-one with you to create the most effective (and safest) training program imaginable.

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    “Done For You” Meal Solutions